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Huayou Cobalt Becomes First in Industry to Achieve AAA (National-Level) Renowned Trademark Brand Evaluation
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2025-05-31
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Page views：1451
Recently, Huayou's registered trademark "HUAYOU and Graphic" was officially awarded the AAA (National-Level) Renowned Trademark Brand certification by the T/CNTA 002-2025 group standard (evaluated and certified by Brand Certification (Beijing) Co., Ltd. and reviewed by the Working Committee on Renowned Trademark Brands of the China Trademark Association). This marks the first time a company has achieved this distinction under the upgraded standard, and it also establishes Huayou as the first enterprise in the non-ferrous metals industry to pass the AAA (National-Level) Renowned Trademark Brand evaluation.
The evaluation institution conducted a comprehensive and multi-dimensional assessment of Huayou's brand from five key dimensions: legal factors, management factors, market factors, financial factors, and social responsibility.
Huayou's achievement of the AAA (National-Level) Renowned Trademark Brand evaluation stems not only from its brand value and market influence but also from its robust trademark management system and innovative practices. Since the 2014 trademark registration, the "HUAYOU" brand has been used for over 10 years on core products such as industrial cobalt oxide and nickel-cobalt-manganese lithium, supported by a closed-loop mechanism of monitoring, early warning, and rights protection, which has established a stable foundation of intellectual property rights. Additionally, Huayou has already obtained the ISO 56005 Level 3 Certificate in Innovation and Intellectual Property Management, demonstrating its commitment to safeguarding brand development through innovation.
Looking ahead, under the global industrial transformation driven by dual carbon goals, Huayou is showcasing the strength and responsibility of Chinese brands with its robust capabilities. The company is actively contributing to the global rise of Chinese brands and the evolution of Chinese products into world-class brands.
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文字 ▏李 倩
審核 ▏劉 強
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Southeast/South/East China Business Department, New Energy Marketing Centre
Ternary Cathode Materials Industry (Domestic Markets)
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Japan& Korea Business Department, New Energy Marketing Center
Ternary Cathode Materials Industry (Japanese &Korean Markets)
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European& American Business Department, New Energy Marketing Center
Ternary Cathode Materials Industry (European& American Markets)
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Operation Department, Recycling Industry Group
Domestic Waste Power Battery and Material Recycling Industry
